Sheri was awarded the title of Mastermind by the prestigious skincare brand, Osmosis Beauty. Here is an excerpt from the interview Osmosis featured after announcing her nomination.
“An Osmosis Mastermind is an Esthetician, Spa or Educator whose skills and passion exemplify our values of being bold innovators who address the whole self and focus on holistic care to activate essential repair within skin conditions and the body.
All over the world, Osmosis estheticians are changing the way people treat their wellness and skincare concerns. Join us in celebrating an outstanding professional who is making a difference in the lives of her clients and community: Sheri Youngstrom of Trubeauty Day Spa in Idaho Falls.“
Congratulations on being an Osmosis Mastermind! We’d love to learn more about your journey and your successful practice in Idaho Falls, ID.
Sheri: I am so grateful for being honored with the Osmosis Mastermind Award! Every day, I have the privilege of engaging in a profession that brings me pure joy. My clients hold a very special place in my heart.
Tell us, what led you to become an esthetician?
Sheri: I had rosacea and acne when I was younger. I was always trying different products, but nothing ever worked for me. My self confidence, when I was younger, involved me telling people that I was sorry for what my face looked like. I really wanted to do something like Aesthetics, instead I ended up working at a bank and was there for 20 years! I always felt like I had more in me, but I felt secure there. One day I called in sick and my manager told me I needed to come in anyways. A meeting was held to let everyone know the office was being shut down. At that moment, I had no idea what I was going to do in my professional life.
After completing an aesthetics program, I was really disappointed that I didn’t learn as much as I thought I would. I was super confused and didn’t know what to do after graduating. What I did know was that I wanted to work for myself. So, I decided to visit every single small business in my town and the neighboring towns. I walked in, introduced myself, and made connections. I walked into every single business no matter what it was. I think some people believe it’s easier to build a clientele through instagram, but for me it was so much easier to build relationships in person. I talked to everyone and anyone about my products and services!
Looking back, watching my daughter was so inspiring. She followed her dreams, now I encourage anybody to follow their dreams. In my career now, I find myself being so passionate about skin health. I knew early on I wanted to find ideal products that truly worked for people because in my personal experience I was so unsuccessful. I know that I am a “later in life esthetician”, but I can’t say that I would have been as successful if I had started when I was younger. I didn’t have the confidence, perspective, and most importantly the drive that I have in my experienced years. It really takes so much to run a successful business.
Care to share a favorite client success story?
Sheri: Donna, her story is about lacking confidence. I had just started with Osmosis and I told her we are going to go on this journey together, but that she’d have to be consistent for this to be amazing. When she came in, she was so depressed, she said she was skeptical about anything that would create real change. After listening, I did my best to motivate her because I saw the low point that she was at. I believe my conviction is what made her trust me and my dedication to her transformation. After working together for one year, her results were so profound! She transformed into a completely new person.
What’s your favorite Osmosis product(s)?
Sheri: I love them all! This is my current routine:
Core 4 AM and PM with Infuse, Illuminate, Purify and Cleanse (alternating), Replenish am 3 times per week. CBD added to Immerse at night. Polish 1x per week. Protect. Tropical Mango often. I believe I am a product junkie!
How do you create such a high level of trust with your clients?
Sheri: I am honest and realistic with my clients. When they come in we sit down, we discuss my holistic approach, and I explain that we begin by working from the inside out. Really, I get such good results with Osmosis, I cannot wait for them to come in for their treatment! I think my passion is very obvious and my personal experience with their results is so genuine. I put my whole heart into my treatments. I go above and beyond at all costs. I create an environment where people care to open up. I’m always forthcoming that it can take time (their transformation,) but that I am committed to their results.
Do you have any advice for new estheticians?
Sheri: Self confidence is a must to gain the trust of your clients. Improve your listening and communication skills. Address only the issues at hand. Try not to finish client sentences. Don’t rely on social media alone to obtain customers, I find that you still have to connect with people face to face in some way.
What are you passionate about personally?
Sheri: I love going on vacation with my husband. I enjoy listening to motivational speakers, podcasts, and learning new things. I like taking long walks outside and spending time with my grandbabies. I love meeting new people of all ages! I really enjoy people, They are my thing and I can seriously talk to anyone about anything.